TY - THES T1 - A hybrid model of electronic negotiation : integration of negotiation support and automated negotiation models A1 - Rehman,Moez ur Y1 - 2009/02/10 N2 - Electronic business negotiations are enabled by different electronic negotiation models: automated negotiation models for software agents, negotiation support models for human negotiators, and auction models for both. To date, there is no electronic negotiation model that enables bilateral multi-issue negotiations between a human negotiator and a negotiation agent?an important task in electronic negotiation research. In this thesis, a model is presented that integrates the automated negotiation model and the negotiation support model. The resulting hybrid negotiation model paves the way for human-agent business negotiations. The integration of two models is realised at the levels of negotiation process, communication support and decision making. To this end, the negotiation design, negotiation process, negotiation decision making, and negotiation communication in negotiation support systems (NSSs) and agent negotiation systems (ANSs) are studied and analysed. The analyses on these points help in strengthening the motivation behind hybrid negotiation model and setting aims for the integration of an NSS and an ANS in hybrid negotiation model. We mainly propose a human-agent negotiation design, negotiation process protocols to support the design, a hybrid communication model for human-agent interaction, an agent decision-making model for negotiation with human, and a component for interoperability between NSS and ANS. The agent decision-making model is composed of heuristic and argumentation-based negotiation techniques. It is proposed after analysing different automated negotiation models for different human negotiation strategies. The proposed communication model supports human negotiator and negotiation agent to understand and process negotiation messages from each other. This communication model consists of negotiation ontology, a wrapper agent, and a proper selection of an agent communication language (ACL) and a content language. The wrapper agent plays a role for interoperability between agent system and NSS by providing a communication interface along with the negotiation ontology. The negotiation ontology, ACL and agent content language make the communication model of negotiation agent in ANS. The proposed hybrid model is realised by integrating an ANS into NSS Negoisst. The research aim is to show that a hybrid negotiation system, composed of two heterogeneous negotiation models, can enable human-agent multi-issue integrative negotiations. KW - Agent KW - Verhandlungs-Informationssystem KW - Electronic Commerce CY - Hohenheim PB - Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim AD - Garbenstr. 15, 70593 Stuttgart UR - http://opus.uni-hohenheim.de/volltexte/2009/334 ER -