RT Dissertation/Thesis
T1 The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers
A1 Schwenk,Johanna
WP 2021/07/13
AB 1 Introduction 
2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues
3 First study: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions”
4 Second study: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations”
5 Third study: “Adding value to local brands through foreign language cues”
6 Discussion and conclusion
7 Full list of references
K1 Fremdsprache
K1 Referenzgruppeneinfluss
K1 Inferenzen
PP Hohenheim
PB Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
UL http://opus.uni-hohenheim.de/volltexte/2021/1894