TY  - THES
T1  - The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers
A1  - Schwenk,Johanna
Y1  - 2021/07/13
N2  - 1 Introduction 
2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues
3 First study: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions”
4 Second study: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations”
5 Third study: “Adding value to local brands through foreign language cues”
6 Discussion and conclusion
7 Full list of references
KW  - Fremdsprache
KW  - Referenzgruppeneinfluss
KW  - Inferenzen
CY  - Hohenheim
PB  - Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
AD  - Garbenstr. 15, 70593 Stuttgart
UR  - http://opus.uni-hohenheim.de/volltexte/2021/1894
ER  -