RT Book, Whole T1 Marketing and agriculture : how to be successful in the crop protection A1 Raupp,Manfred G. WP 2019/08/13 AB From the beginning of the 1980s I worked as a marketing and sales manager of the agricultural supply industry in Eastern Europe and Central Asia. After the opening of the Iron Curtain in 1990 I was asked, beginning with the University of Prague, to teach the marketing philosophy of the Western world to students from universities of the former COMECON. The following presentation provides the basic information of these marketing seminars and should also serve as a checklist for future marketing plans in the field of crop protection. K1 Pflanzenschutz PP Hohenheim PB Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim SN 978-3-945046-11-1 UL http://opus.uni-hohenheim.de/volltexte/2019/1648