RT Dissertation/Thesis
T1 Sentiment analysis in electronic negotiations
A1 Körner,Michael
WP 2019/07/15
AB The thesis analyzes the applicability of methods of Sentiment Analysis and Predictive Analytics on textual communication in electronic negotiation transcripts. In particular, the thesis focuses on examining whether an  automatic classifier can predict the outcome of ongoing, asynchronous electronic negotiations with sufficient accuracy. When combined with influencing factors leading to the specific classification decision, such a classification model could be incorporated into a Negotiation Support System in order to proactively intervene in ongoing negotiations it judges as likely to fail and then to give advice to the negotiators to prevent negotiation failure. To achieve this goal, an existing data set of electronic negotiations was used in a first study to create a Sentiment Lexicon, which tracks verbal indicators for utterances of positive and, respectively, negative polarity. This lexicon was subsequently combined with a simplified, feature-based representation of electronic negotiation transcripts which was then used as training data for various machine learning classifiers in order to let them determine the outcome of the negotiations based on the transcripts in a second study. Here, complete negotiation transcripts were classified as well as partial transcrips in order to assess classification quality in ongoing negotiations. The third study of the thesis sought to refine the classification model with respect to sentence-based granularity. To this end, human coders were classifying negotiation sentences regarding their subjectivity and polarity. The results of this content analysis approach were then used to train sentence-level subjectivity and polarity classifiers. The fourth and final study analyzed different aggregation methods for these sentence-level classification results in order to support the classifiers on negotiation granularity. Different aggregation and classification models were discussed, applied to the negotiation data and subsequently evaluated. The results of the studies show that it is possible to a certain degree to use a sentiment-based representation of negotiation data to automatically determine negotiation outcomes. In combination with the sentence-based classification models, negotiation classification quality increased further. However, this improvement was only found to be significant for complete negotiation transcripts. If only partial transcripts are used – specifically to simulate an ongoing negotiation scenario – the models tend to behave more erratic and classifcation quality depletes. This result yields the assumption that polarized utterances (positive as well as negative) only carry unequivocal information (with respect to the outcome) towards the end of the negotiation. During the negotiation, the influence of these utterances becomes more ambiguous, hence decreasing classification accuracy on models using a representation based on sentiments. Regarding the original goal of the thesis, which is to provide a basic means to support ongoing negotiations, this means that supporting mechanisms employed by a Negotiation Support System should focus on moderation techniques and resolving of potentially conflicting situations. Approaches that could be used to employ further conflict diagnosis in interaction with the negotiators are given in the final chapter of the thesis, as well as a discussion of potential recommendations and advice the system could give and lastly, approaches to visualize the classification data to the negotiators.
K1 Verhandlung
K1 Maschinelles Lernen
K1 sentiment analysis
K1 textklassifikation
PP Hohenheim
PB Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
UL http://opus.uni-hohenheim.de/volltexte/2019/1617