RT Generic T1 Plant-based foods for future. Results of consumer and professional expert interviews in five European countries - EIT-Food Project „The V-Place“ A1 Gebhardt,Beate A1 Hadwiger,Klaus WP 2020/12/10 AB This working paper documents the methodology of the qualitative studies and the resulting insights, as part one of the two-stage study of the Project „The V-Place - Enabling consumer choice in Vegan or Vegetarian food products“ in six European countries. The interviews with 70 consumers and professional experts in total has already been completed. Still in 2020, a quantitative consumer survey will be conducted in Germany, Denmark, France, Italy, Spain and Poland. The project is led by the Hohenheim Research Center for Bioeconomy, University of Hohenheim. The Department of Agricultural Markets at the University of Hohenheim is responsible for the qualitative studies. This project is funded by EIT Food, the Food Innovation Community of the European Institute of Innovation and Technology (EIT). EIT is an EU institution under Horizon 2020, the EU Framework Programme for Research and Innovation. K1 Lebensmittel K1 Alternative K1 Fleisch K1 Milch K1 Ersatz K1 Imitationsprodukt K1 Veganer K1 Vegetarier K1 Ernährung K1 Trend K1 Zukunft K1 Kommunikation K1 Gesch PP Hohenheim PB Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim SN 1615-0473 UL http://opus.uni-hohenheim.de/volltexte/2020/1835